Which Nice Classification Class Is an Advertising Agency In?
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Published 13 August 2026 · Updated 13 August 2026 · 1 min read
Part of our complete guide: All 45 Nice Classification Classes Explained
Advertising and marketing agencies fall under Class 35, the same broad business-services class covering recruitment agencies and retail.
What Class 35 covers here
This includes traditional advertising, digital marketing, media buying, brand strategy, and market research services. Whether the agency works across print, digital, or outdoor advertising, the service itself is what's being classified, not the medium.
Where agencies often need a second class
An agency that produces its own content — video production, photography, or design work sold as a standalone creative product rather than as part of a campaign — may need to check whether that output falls under a different class depending on how it's delivered (see our photography services entry for a similar service-versus-product distinction). An agency that builds and licenses its own marketing software or analytics platform would need Class 42 for that technology layer, in addition to Class 35 for the agency services.
Try the Nice Classification Finder for a suggestion based on your specific business, or see the full Nice Classification guide for all 45 classes.
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